Egotism

Egotism is the drive to maintain and enhance favorable views of one, and generally features an inflated opinion of one's personal features and importance intellectual, physical, social and other. The egotist has an overwhelming sense of the centrality of the 'Me': of their personal qualities. Egotism means placing oneself at the core of one's world with no concern for others, including those loved or considered as "close," in any other terms except those set by the egotist.